A New Chapter Begins

We are celebrating a special anniversary: 40 years ago, Ramin Ghaffari founded Atlantic Chemicals Trading GmbH.
Over four decades, a one-man-show with a clear vision has grown into an international network with 14 locations and around 100 employees. This anniversary is the perfect moment to look ahead – and to present our new corporate identity.

Our new logo: many elements, one strong unit

Our new logo consists of several individual spheres that come together to form a harmonious shape.
This design is no coincidence – it reflects what sets us apart as a company and as a team:
In our products, each sphere symbolises a raw material – a small element with a big impact. Only the perfect interaction of these components results in a finished product that offers our customers real added value.
In our team, each sphere represents a person – their expertise, commitment, experience and personality. Only together, in harmony and in motion, can we achieve our goals and create something that is stronger than the sum of its parts.
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A bridge between the past and the future

At the same time, the new logo deliberately references our previous logo: the spheres are reminiscent of the world map and the continents of the old globe – a symbol of our international orientation and our established network.

More than just a new design

Our new logo is therefore much more than just a graphic update.
It is a visual commitment to our self-image: diversity, cooperation and precision – in our products as well as in our daily interactions.

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